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The leading strawberry (Fragaria ×ananassa) cultivar grown in Florida over the past decade is ‘Strawberry Festival’ (Chandler et al., 2000), which occupied as much as 60% of Florida acreage before the introduction of ‘Florida Radiance’ (Chandler et al., 2009). The durable and flavorful fruit of ‘Strawberry Festival’ continue to make this cultivar a standard in the industry and in worldwide markets despite its decreased fruit size at the end of the growing season. ‘Florida Radiance’ (known as ‘Florida Fortuna’ outside the United States) has since become the leading industry standard in Florida,

The leading strawberry (Fragaria ×ananassa) cultivar grown in Florida is currently ‘Florida Radiance’ (Chandler et al., 2009; U.S. Patent PP20,363) which was commercialized in 2009 and by the 2015–16 season, accounted for ≈70% of the acreage in west-central Florida. This cultivar is preferred for its early and total yields, its uniformly shaped and attractive fruit, and its open plant architecture and long pedicels which allow efficient harvesting. Sweet Sensation^® ‘Florida127’ (Whitaker et al., 2015; hereafter referred to as ‘Florida127’; U.S. Patent PP25,574) is currently the second leading cultivar with ≈20%

The leading strawberry (Fragaria ×ananassa) grown in Florida is currently ‘Florida Radiance’ (Chandler et al., 2009; U.S. Patent PP20,363), which was commercialized in 2009 and accounted for ≈50% of the acreage in west central Florida in 2018. This cultivar is preferred for its early and total yields; uniformly shaped, medium-sized and attractive fruit; and open plant architecture and long stems, which allow for efficient harvesting. Sweet Sensation^® ‘Florida127’ (Whitaker et al., 2015; hereafter referred to as ‘Florida127’; U.S. Patent PP25,574) is currently the second leading cultivar with ≈25% of the

The primary strawberry (Fragaria ×ananassa Duch.) cultivar currently grown in Florida is ‘Strawberry Festival’ (Chandler et al., 2000b), which occupies ≈50% of Florida acreage and is grown in mild winter climates around the world. It has become a favorite of growers because of its steady yield of firm fruit with a low percentage of cull fruit, moderate resistance to multiple pathogens, and long shelf life. However, during the second half of the main production period (starting in late February in west central Florida), its average fruit weight decreases, sometimes to unacceptable levels. A recently