Field surveys were conducted on cultivated strawberries (Fragaria ×ananassa Duch.) to determine the time of flower initiation and its relation to maximum and minimum temperatures and daylength. Stereomicroscopy and scanning electron microscopy (SEM) were compared. Flower initiation in `Torrey' strawberry was more dependent on minimum temperature than on daylength or maximum temperature. Flower initiation in the day-neutral `Aptos' occurred regardless of daylength or temperature during sampling. For the study of flower initiation and inflorescence development, SEM gave more detail than stereomicroscopy.