Stem elongation response to a single foliar application of the growth retardant chlormequat chloride [(2-chloroethyl) trimethylammonium chloride] for poinsettia (Euphorbia pulcherrima Klotz.) was quantified. Growth retardant applications did not affect final leaf count or timing of visible bud, first bract color, or anthesis. There was a statistically significant effect of growth retardant concentration on stem elongation, with a range from 289 ± 15 mm (mean 95% confidence intervals) for the control plants to 236 ± 17 mm at 4000 ppm. The growth-retarding effect during the first day after the application was not significantly different between 500 and 4000 ppm, and concentration primarily affected the duration of growth-retarding activity. A dose response function was incorporated into a three-phase mathematical function of stem elongation of single-stem poinsettia to predict elongation of treated and untreated plants. The model was calibrated using a data set from plants receiving 0, 500, 1000, 1500, 2000, 3000, and 4000 ppm, with a resulting R2 of 0.99. Validation of the dose response model against an independent data set resulted in an r2 of 0.99, and predicted final stem length was within 12 mm of observed final length.