The free-branching poinsettia (Euphorbia pulcherrima Willd. ex. Klotzsch) cultivar Annette Hegg Brilliant Diamond (BD) contained a free-branching agent that was graft-transmissible to the restricted-branching cultivar Eckespoint C-1 Red (CR). CR plants were transformed by the agent regardless of whether BD plants were used as scion or stock, indicating that the agent moved basipetally and acropetally through the graft union. The agent was repeatedly transmitted to a CR plant by serial grafting with a free-branching poinsettia plant. A minimum of 10 days contact through grafting was required for BD plants to transmit the agent to CR plants. Percentage of CR plants exhibiting the free-branching characteristic increased from 0% for < 10 days of graft contact with BD plants to 100% after 30 days.