Determining Marketing Efficiency of Floricultural Production Firms by Market Channel, Market Period, and Size of Firm

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Robin G. Brumfield North Carolina State University, Raleigh, NC 27650

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Arthur J. Coutu North Carolina State University, Raleigh, NC 27650

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Paul V. Nelson North Carolina State University, Raleigh, NC 27650

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Daniel H. Willits North Carolina State University, Raleigh, NC 27650

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Robert S. Sowell North Carolina State University, Raleigh, NC 27650

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Robert G. Anderson Department of Horticulture and Landscape Architecture, University of Kentucky, Lexington, KY 40546

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Article Category:
Research Article
Online Publication Date:
Jul 1984
Page(s):
578–583
Volume/Issue:
Volume 109: Issue 4
DOI:
https://doi.org/10.21273/JASHS.109.4.578
Open Access
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Received:
25 Jul 1983
|
Published print:
01 Jul 1984
Received:
25 Jul 1983
|
Published print:
01 Jul 1984
Received:
25 Jul 1983
|
Published print:
01 Jul 1984
Robin G. Brumfield North Carolina State University, Raleigh, NC 27650

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,
Arthur J. Coutu North Carolina State University, Raleigh, NC 27650

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Paul V. Nelson North Carolina State University, Raleigh, NC 27650

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,
Daniel H. Willits North Carolina State University, Raleigh, NC 27650

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Robert S. Sowell North Carolina State University, Raleigh, NC 27650

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Robert G. Anderson Department of Horticulture and Landscape Architecture, University of Kentucky, Lexington, KY 40546

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Contributor Notes

Assistant Professor, Dept. of Hort., Penn. State Univ., Univ. Park, Penn. 16802.

Professor, Dept. of Econ. and Business.

Professor, Dept. of Hort. Sci.

Associate Professor, Dept. of Biol. and Agr. Eng.

Professor, Dept. of Biol. and Agr. Eng.

Received for publication 25 July 1983. Paper No. 8937 of the Journal Series of the N.C. Agr. Res. Ser., Raleigh, NC 27650, and paper no. 82-10-4 of the Ky. Agri. Expt. Sta. Use of trade names does not imply endorsement by the N.C. Agr. Res. Ser. or Ky. Agr. Expt. Sta. of the products named or criticism of similar products not mentioned. Technical assistance of Ed Estes and Richard Perrin, Dept. of Econ. and Business, N.C. State Univ., Raleigh, NC; Charles Proctor, Dept. of Statistics, N.C. State Univ., Raleigh, NC; The Flower Grow, of N.C. and Ky.; and the allied industry is gratefully acknowledged. The cost of publishing this paper was defrayed in part by the payment of page charges. Under postal regulations, this paper therefore must be hereby marked advertisement solely to indicate this fact.

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Cover Journal of the American Society for Horticultural Science
Journal of the American Society for Horticultural Science
Issue Date:
01 Jul 1984
Online ISSN:
2327-9788
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