A survey was conducted to evaluate the effectiveness of Iowa State University (ISU) extension programs and services to the turfgrass, nursery, and landscape plant installation and maintenance industries in Iowa. Completed questionnaires were received from 294 individuals (55% response rate). Respondents indicated they have a continuing need for pest identification and management information and that ISU extension is an important source for this information. In general, most respondents said quality of information provided by ISU extension was better than that offered by horticultural consultants or product suppliers; however, only 48% said extension was doing very well delivering programs and information in a timely manner. Demand for on-site visits with extension specialists was greater than that for distance learning opportunities, suggesting that extension must do a better job of marketing and making relatively new communication technologies palatable.