Educational and Marketing Programs Serving the Landscape Industry

in HortTechnology
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  • 1 Associate Professor and Extension Horticulturalist, University of Georgia, P. O. Box 1209, Tifton, GA 31793.
  • | 2 Professor, Department of Statistical and Computer Services, University of Georgia, P.O. Box 1209, Tifton, GA 31793.
  • | 3 Professor and Extension Horticulturalist, University of Georgia, 221 Barrow Hall, Athens, GA 30602.

A survey of landscape installers was conducted to help determine how university personnel and industry groups could better meet the needs of the landscape industry. The top four opportunities by which university personnel could assist landscape installers were to: 1) provide a hot-line for immediate professional advice (21%); 2) provide more in-house training (21%); 3) facilitate testing and introduction of new products (16%); and 4) provide lists of available publications and research findings (14%). Landscape installers also identified the most valuable information sources regarding types of plants available and plant installation. The implications of the survey results for developing education and marketing plans to serve the landscape installation industry are discussed.