Citrus Management Surveys as Tools for Extension Programming

in HortTechnology
Authors:
J.J. Ferguson Horticultural Sciences Department, University of Florida, Gainesville, FL 32611

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C.L. Taylor Horticultural Sciences Department, University of Florida, Gainesville, FL 32611
Program Evaluation and Organizational Development, University of Florida, Gainesville, FL 32611.

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G.D. Israel Program Evaluation and Organizational Development, University of Florida, Gainesville, FL 32611.

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Six comprehensive surveys of the Florida citrus industry (345,645 ha), published from 1989 to 1993 as extension bulletins, provide information essential for long-range research and extension program planning and evaluation. These surveys documented changes in production practices, regional priorities for extension programming, marketing trends, and grower ranking of information sources. While formal, comprehensive surveys may be a valuable tool in long-range extension programming for large horticultural industries, more rapid, creative survey methods and educational programs may be needed for more timely programs and for specialized industry groups.

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