The blueberry cultivar situation in North America is undergoing rapid change. Attempts to grow blueberries in non-traditional areas, and increased biotic and abiotic challenges in traditional production areas, are fueling the search for superior, adapted cultivars. This survey of all blueberry-producing states/provinces in the United States and Canada provides the current status and projected trends in blueberry cultivar use in North America. Most (86%) of current hectarage is comprised of 25 northern highbush, 10 rabbiteye, and two southern highbush cultivars. `Bluecrop' is the dominant northern highbush cultivar, with 35% of the highbush area, while `Tifblue' occupies 40% of the rabbiteye area. Some historically important cultivars, such as `Jersey', `Weymouth', and `Woodard' are in decline. New cultivars of all blueberry types are beginning to have a positive impact on the blueberry industry.