The Role of the Landscape Architect in Plant Material Purchases: Implications for Marketing Communications

Authors:
E. Day Associate Professor, Department of Marketing Terry College of Business, University of Georgia, Athens, GA 30602.

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M.P. Garber Associate Professor, Extension Horticulture Department, University of Georgia, P.O. Box 1209, Tifton, GA 31794.

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Article Category:
Research Article
Online Publication Date:
Apr 1993
Page(s):
218–223
Volume/Issue:
Volume 3: Issue 2
DOI:
https://doi.org/10.21273/HORTTECH.3.2.218
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Published print:
01 Jan 1993
E. Day Associate Professor, Department of Marketing Terry College of Business, University of Georgia, Athens, GA 30602.

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and
M.P. Garber Associate Professor, Extension Horticulture Department, University of Georgia, P.O. Box 1209, Tifton, GA 31794.

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Cover HortTechnology
HortTechnology
Issue Date:
01 Jan 1993
Online ISSN:
1943-7714
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