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Testing the Potential Benefits of Brands in Horticultural Products: The Case of Oranges

Authors:
Amir Heiman Department of Agricultural Economics and Management, The Hebrew University of Jerusalem, P.O. Box 12, Rehovot 76100 Israel

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Eliezer E. Goldschmidt The Robert H. Smith Institute of Plant Sciences and Genetics in Agriculture, The Hebrew University of Jerusalem, P.O. Box 12, Rehovot 76100 Israel

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Article Category:
Research Article
Online Publication Date:
Jan 2004
Page(s):
136–140
Volume/Issue:
Volume 14: Issue 1
Copyright:
© American Society for Horticultural Science 2004
DOI:
https://doi.org/10.21273/HORTTECH.14.1.0136
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Published-print:
01 Jan 2004
Published-print:
01 Jan 2004
Amir Heiman Department of Agricultural Economics and Management, The Hebrew University of Jerusalem, P.O. Box 12, Rehovot 76100 Israel

Search for other papers by Amir Heiman in
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and
Eliezer E. Goldschmidt The Robert H. Smith Institute of Plant Sciences and Genetics in Agriculture, The Hebrew University of Jerusalem, P.O. Box 12, Rehovot 76100 Israel

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Google Scholar Close

Contributor Notes

e-mail heiman@agri.huji.ac.il.
e-mail goldsmit@agri.huji.ac.il.
Published-print:
01 Jan 2004
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