Application of linuron was compared with hand-weeding and a nontreated control (= control) for weed control in carrots. Linuron, applied pre- or postemergent, was slightly less effective than the 100% weed control obtained by hand-weeding. Carrot yields were similar for all treatments, and were at least six times as great as in the control. In 1996, linuron treatments returned net profits ranging from $980 to $1887 per ha, compared to $740 for hand-weeding and - $2975 for the control. In 1997, return on linuron treatments was greater, ranging from $5326 to $6426, compared with $2852 for hand-weeding. Marginal rates of return ranged from 21% to 86% in 1996. In 1997, rates of return for every dollar invested in linuron were over 59%. Chemical name used: N′-(3,4-dichlorophenyl)-N-methoxy-N-methylurea (linuron).