Graduate students received training in total crop management (TCM) techniques including pest scouting and trapping, nutritional monitoring, and graphical tracking of crop height. In 1995, one student visited five greenhouse businesses biweekly during the poinsettia (Euphorbia pulcherrima Willd.) season to provide TCM training to one greenhouse employee per business. In 1996, a second student visited one greenhouse business every week during the poinsettia crop to conduct the TCM program for that business. The students benefited from the gained practical knowledge of greenhouse production techniques and TCM techniques, and they also benefited from the opportunity to visit commercial greenhouses and interact with staff throughout the production cycle for an entire crop. This program also provided the students with the opportunity to develop their teaching, communication and training skills. The participating growers benefited during this study from receiving useful production information and TCM training. An evaluation of the program conducted in 1998 indicated that four of the five participating businesses continue to use some TCM techniques, while two of the five have fully integrated the TCM program into their normal production routines.