Designing Consumer Horticulture Mass Media Programs for Efficiency

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Diane Relf Associate Professor. Dept. of Horticulture, Virginia Polytechnic Inst. & State Univ., Blacksburg, VA 24061-0327,

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Mary Frank Producer. Extension Radio/TV Unit, Virginia Polytechnic Inst. & State Univ., Blacksburg, VA 24061-0327.

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Tom Hergert Producer. Extension Radio/TV Unit, Virginia Polytechnic Inst. & State Univ., Blacksburg, VA 24061-0327.

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Diane Relf Associate Professor. Dept. of Horticulture, Virginia Polytechnic Inst. & State Univ., Blacksburg, VA 24061-0327,

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Mary Frank Producer. Extension Radio/TV Unit, Virginia Polytechnic Inst. & State Univ., Blacksburg, VA 24061-0327.

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Tom Hergert Producer. Extension Radio/TV Unit, Virginia Polytechnic Inst. & State Univ., Blacksburg, VA 24061-0327.

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