Under most circumstances, some type of storage, from ephemeral to long-term, is an asset in the marketing of horticultural products. However, attempts to transfer developed country (DC) storage technology to the less-developed countries (LDCs) can be futile unless two conditions are met: 1) There must be a prior extension program to introduce the concept of what produce storage involves and what benefits can be expected from its proper use; and 2) the storage techniques introduced must be appropriate for the area. In many circumstances it may be necessary to start with very simple “old-fashioned” methods. Stages of development in LDCs are described, together with suggestions as to appropriate storage methods for each stage and how to prepare for them.