White sweet corn (Zea mays L.) is widely grown in the southeastern United States. Although `Silver Queen' has been a popular variety in that region for over 20 years, many other varieties are now available. Selecting a variety for commercial or home production is a complex decision because varieties vary considerably with regard to field performance, ear characteristics, and eating quality. Because limited information is available on overall evaluation of sweet corn varieties, the objectives of this study were to 1) evaluate field performance, ear characteristics and eating quality of selected white sweet corn varieties, 2) globally compare varieties using an overall rank-sum index (ORSI), and 3) determine if `Silver Queen' is still the best variety or if it benefits from name recognition. Significant differences among varieties were found for most of the attributes evaluated. When a variety needs to be selected on the basis of a single group of attributes, our results suggest that the best varieties for field performance, ear characteristics and eating quality were `Even Sweeter' and `Treasure', `Silver Queen' and `Rising Star', and `Silverado', respectively. When ranks for all attributes were pooled together, the ORSI for all varieties fell within the 40 to 60 median range for ORSI. These results suggest that while marked differences between varieties can be found for a selected attribute, overall all selected varieties showed similar potential for commercial production. Panel response on sweet corn variety names and the rate of correct blind identification of `Silver Queen' suggested that while it is still among the best varieties, `Silver Queen' did benefit from name recognition.
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