Communication in the Language of Flowers

in HortTechnology

Flowers communicate information and emotion. When people were asked what messages they associated with given floral arrangements, they reliably connected six meanings with particular arrangements. When similar people were asked which floral arrangements they would choose to convey given messages, they reliably associated three arrangements with particular messages. These findings are consistent with previous studies of the psychology of personality and color; with further elaboration, they should be useful in floral advertising and marketing, advertising, and marketing in other fields, and communications research.

If the inline PDF is not rendering correctly, you can download the PDF file here.

Article Information

Google Scholar

Related Content

Article Metrics

All Time Past Year Past 30 Days
Abstract Views 0 0 0
Full Text Views 146 146 7
PDF Downloads 203 203 8