Assessing and Influencing Attitudes toward Water-conserving Landscapes

in HortTechnology

Implementing water-conserving landscapes is one action that many individuals can take to help ease the nation's water crisis, but few people seem to be exercising this option. Some horticulturists attribute this to a negative attitude toward such landscapes. Our research was designed to assess these attitudes and to see if they could be improved with information. Questionnaires were administered to people in treatment or control groups. Those in the treatment group viewed a short videotape about water issues and water-conserving landscapes. Initial attitudes in both groups were neutral or positive, not negative as predicted. Viewing the videotape was associated with significantly improved attitudes. People in the treatment group described water-conserving landscapes as less hot, more colorful, and more attractive three weeks after viewing the videotape than they had initially.

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