While japanese barberry (Berberis thunbergii DC.) is an acknowledged invasive plant naturalized throughout the eastern and northern U.S., the danger posed by its popular horticultural forms is unknown and controversial. This work analyzed the reproductive potential and seedling growth of four ornamental genotypes important to the nursery industry. Fruit and seed production was quantified in 2001, 2002, and 2003 for multiple landscape plants of B.t. var. atropurpurea, `Aurea', `Crimson Pygmy', and `Rose Glow'. The average number of seeds produced per landscape specimen ranged from lows of 75 and 90 for `Aurea' and `Crimson Pygmy' to 2968 for var. atropurpurea and 762 for `Rose Glow'. Seed production relative to canopy surface area for `Rose Glow' was similar to `Aurea' and `Crimson Pygmy' and all three cultivars were less prolific than var. atropurpurea in this regard. Cleaned and stratified seeds from var. atropurpurea, `Crimson Pygmy' and `Rose Glow' showed an average greenhouse germination rate of 70% to 75%, while `Aurea' yielded 46% germination. A subpopulation of seedlings from each genotype accession was grown further outdoors in containers for a full season to ascertain seedling vigor and development. The vigor of 1-year-old seedlings, as measured by dry weight of canopy growth, for progeny derived from `Aurea' (0.70 g) and `Crimson Pygmy' (0.93 g) was significantly less than var. atropurpurea (1.20 g) and `Rose Glow' (1.33 g). These results demonstrate that popular japanese barberry cultivars express disparate reproductive potential that, after further study, may be correlated with invasive potential. Some popular commercial cultivars may pose significantly less ecological risk than others.