The effect of GA4+7 plus benzyladenine (BA) on postproduction quality was investigated in `Seadov' tulips (Tulipa gesneriana). Potted tulips at half-colored bud stage or full-bloom stage were sprayed with a range of GA4+7 plus BA, and placed in a simulated consumer environment (SCE) in order to determine effectiveness of the compound at each stage. Regardless of plant stage, treatment with GA4+7 plus BA effectively improved individual flower longevity and whole plant longevity in the range of concentrations tested. GA4+7 plus BA had a strong effect on enhancing flower longevity when sprayed to mature (fully colored) buds, and a lesser effect on immature (green) buds, and whole plant longevity increased with higher doses of GA4+7 plus BA. When applied to open flowers, however, concentrations over 50 mg·L–1 reduced individual flower and whole plant longevities relative to lower concentrations resulting from unwanted full-opening of older flowers and exaggerated gynoecium growth. Concentrations as low as 10 mg·L–1 significantly increased longevity of tulip flowers of all age classes. The effects of enhancing postproduction quality of `Seadov' pot tulips were primarily derived from the BA component of the compound.