Repeated preharvest applications of methyl jasmonate (MJ) to 'Fuji' apple [Malus sylvestris var. domestica (Borkh.) Mansf.] fruit were evaluated for impacts on peel color, size, fruit finish, and maturation. MJ treatments at 2 week intervals began 48 days after full bloom (DAFB) (early season) or 119 DAFB (late season) and fruit were harvested 172 DAFB. MJ treatment stimulated significant increases in peel red color following the initial application and thereafter. Early season MJ treatment reduced fruit diameter and length to diameter ratio but slowed softening and starch hydrolysis. Fruit receiving late season MJ treatments had increased incidence of bitter pit and splitting, shorter green life, and slower softening. Results suggest preharvest application of MJ impacts apple color development and other aspects of fruit quality. Chemical name used: methyl 3-oxo-2-(2-pentenyl)cyclopentane-1-acetate (methyl jasmonate).