A high quality finished plant from each of 22 cultivars was displayed at a poinsettia [Euphorbia pulcherrima Willd. ex Klotzsch] open house at Tennessee State University in Dec. 2004. The cultivars represented the range of flower colors, flower traits, and plant vigor available through the major suppliers Dummen USA, Ecke, Fischer, and Oglevee. Attendees of the open house completed a written survey (n = 101) in which they were asked to rate their cultivar preferences. Cultivars (identified only by an alphabetic letter) were rated by respondents on a Likert-type scale (1 = strongly dislike to 5 = strongly like). Highly rated cultivars (mean ≥4) included `Freedom Red', `Premium Red', `Nutcracker White', `Early Orion', `Cortez Electric Fire', and the new cultivars `Visions of Grandeur' and `Kris Krinkle'. Cultivars were also rated on the price range potential consumers were willing to pay. Respondents were willing to pay the most to purchase `Visions of Grandeur', which is a vigorous cultivar with large, pillowy, peach-colored bracts. Overall, traditional red cultivars and large, non-red cultivars were preferred. Most of the respondents indicated that they purchased red plants, and color was the most important selection criterion. Results suggest that although most consumers prefer traditional red cultivars, women prefer some alternative inflorescence colors and unique bract shapes more than men.
If the inline PDF is not rendering correctly, you can download the PDF file here.