Plant growing systems have consistently utilized the standard Earth day as the radiation cycle for plant growth. However, the radiation cycle can easily be controlled by using automated systems to regulate the exact amount of time plants are exposed to irradiation (and darkness). This experiment investigated the influence of different radiation cycles on plant growth, chlorophyll and carotenoid pigment accumulation in kale (Brassica oleracea L. var. acephala D.C). Kale plants were grown in growth chambers in nutrient solution culture under radiation cycle treatments of 2, 12, 24, and 48 h, with 50% irradiance and 50% darkness during each time period. Total irradiation throughout the experiment was the same for each treatment. Radiation cycle treatments significantly affected kale fresh mass, dry mass, chlorophyll a and b, lutein, and beta-carotene. Maximum fresh mass occurred under the 2-h radiation cycle treatment. The maximum dry mass occurred under the 12-h radiation cycle treatment, which coincided with the maximum accumulation of lutein, beta-carotene, and chlorophyll a, expressed on a fresh mass basis. The minimum fresh mass occurred during the 24 h radiation cycle treatment, which coincided with the largest chlorophyll b accumulation. Increased levels of chlorophyll, lutein and beta-carotene were not required to achieve maximum fresh mass production. Environmental manipulation of carotenoid production in kale is possible. Increases in carotenoid concentrations would be expected to increase their nutritional contribution to the diet.