Cover HortScience
HortScience
Advertisement

Do Plant Guarantees Matter? The Role of Satisfaction and Regret when Guarantees are Present

Authors:
Jennifer H. DennisMichigan Agricultural Experiment Station and Department of Horticulture, Michigan State University, East Lansing, MI 48824-1325

Search for other papers by Jennifer H. Dennis in
Google ScholarClose
,
Bridget K. BeheMichigan Agricultural Experiment Station and Department of Horticulture, Michigan State University, East Lansing, MI 48824-1325

Search for other papers by Bridget K. Behe in
Google ScholarClose
,
R. Thomas FernandezMichigan Agricultural Experiment Station and Department of Horticulture, Michigan State University, East Lansing, MI 48824-1325

Search for other papers by R. Thomas Fernandez in
Google ScholarClose
,
Robert SchutzkiMichigan Agricultural Experiment Station and Department of Horticulture, Michigan State University, East Lansing, MI 48824-1325

Search for other papers by Robert Schutzki in
Google ScholarClose
,
Thomas J. Page Jr.Department of Marketing and Supply Chain Management, Michigan State University, East Lansing, MI 48824-1325

Search for other papers by Thomas J. Page Jr. in
Google ScholarClose
, and
Richard A. SprengDepartment of Marketing and Supply Chain Management, Michigan State University, East Lansing, MI 48824-1325

Search for other papers by Richard A. Spreng in
Google ScholarClose
Article Category:
Research Article
Online Publication Date:
Feb 2005
Page(s):
142–145
Volume/Issue:
Volume 40: Issue 1
Copyright:
© American Society for Horticultural Science 2005
DOI:
https://doi.org/10.21273/HORTSCI.40.1.142
Free access
Download PDF
Cite this Article Get Citation Alerts Get Permissions Get eTOC Alerts
Received:
16 Mar 2004
|
Accepted:
25 Apr 2004
|
Published-print:
01 Jan 2005
Received:
16 Mar 2004
|
Accepted:
25 Apr 2004
|
Published-print:
01 Jan 2005
Jennifer H. DennisMichigan Agricultural Experiment Station and Department of Horticulture, Michigan State University, East Lansing, MI 48824-1325

Search for other papers by Jennifer H. Dennis in
Google ScholarClose
,
Bridget K. BeheMichigan Agricultural Experiment Station and Department of Horticulture, Michigan State University, East Lansing, MI 48824-1325

Search for other papers by Bridget K. Behe in
Google ScholarClose
,
R. Thomas FernandezMichigan Agricultural Experiment Station and Department of Horticulture, Michigan State University, East Lansing, MI 48824-1325

Search for other papers by R. Thomas Fernandez in
Google ScholarClose
,
Robert SchutzkiMichigan Agricultural Experiment Station and Department of Horticulture, Michigan State University, East Lansing, MI 48824-1325

Search for other papers by Robert Schutzki in
Google ScholarClose
,
Thomas J. Page Jr.Department of Marketing and Supply Chain Management, Michigan State University, East Lansing, MI 48824-1325

Search for other papers by Thomas J. Page Jr. in
Google ScholarClose
, and
Richard A. SprengDepartment of Marketing and Supply Chain Management, Michigan State University, East Lansing, MI 48824-1325

Search for other papers by Richard A. Spreng in
Google ScholarClose
Received:
16 Mar 2004
|
Accepted:
25 Apr 2004
|
Published-print:
01 Jan 2005
All Time Past Year Past 30 Days
Abstract Views 0 0 0
Full Text Views 68 67 30
PDF Downloads 62 62 1
Save