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Understanding Behavioral Consequences of Dissatisfied and Regretful Customers

Authors:
Jennifer H. Dennis*Michigan State Univ., Horticulture, East Lansing, MI 48824

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Bridget K. BeheMichigan State Univ., Horticulture, East Lansing, MI 48824

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Thomas J. Page Jr.Michigan State Univ., Marketing & Supply Chain Management, East Lansing, MI 48824

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Richard A. SprengMichigan State Univ., Marketing & Supply Chain Management, East Lansing, MI 48824

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Article Category:
Research Article
Online Publication Date:
Jul 2004
Page(s):
874C–874
Volume/Issue:
Volume 39: Issue 4
Copyright:
© American Society for Horticultural Science 2004
DOI:
https://doi.org/10.21273/HORTSCI.39.4.874C
Free access
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Published-print:
01 Jan 2004
Published-print:
01 Jan 2004
Jennifer H. Dennis*Michigan State Univ., Horticulture, East Lansing, MI 48824

Search for other papers by Jennifer H. Dennis* in
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,
Bridget K. BeheMichigan State Univ., Horticulture, East Lansing, MI 48824

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Google ScholarClose
,
Thomas J. Page Jr.Michigan State Univ., Marketing & Supply Chain Management, East Lansing, MI 48824

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Google ScholarClose
, and
Richard A. SprengMichigan State Univ., Marketing & Supply Chain Management, East Lansing, MI 48824

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Published-print:
01 Jan 2004
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