Understanding Behavioral Consequences of Dissatisfied and Regretful Customers

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Jennifer H. Dennis* Michigan State Univ., Horticulture, East Lansing, MI 48824

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Bridget K. Behe Michigan State Univ., Horticulture, East Lansing, MI 48824

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Thomas J. Page Jr. Michigan State Univ., Marketing & Supply Chain Management, East Lansing, MI 48824

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Richard A. Spreng Michigan State Univ., Marketing & Supply Chain Management, East Lansing, MI 48824

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Jennifer H. Dennis* Michigan State Univ., Horticulture, East Lansing, MI 48824

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Bridget K. Behe Michigan State Univ., Horticulture, East Lansing, MI 48824

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Thomas J. Page Jr. Michigan State Univ., Marketing & Supply Chain Management, East Lansing, MI 48824

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Richard A. Spreng Michigan State Univ., Marketing & Supply Chain Management, East Lansing, MI 48824

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