Digital image analysis (DIA) was evaluated for use in assessing size and shape attributes of sweetpotato [Ipomoea batatas (L.) Lam.] storage roots in herbicide studies. Digital image files of U.S. no. 1 storage roots were taken using a digital camera. Image analysis was performed using a publicly available software package. Eight size and shape attributes were measured and subjected to univariate and multivariate procedures. DIA revealed differences for storage root width and roundness attributes. Principal component analysis suggested that storage root length, width, and roundness best described the variability of the storage root sample. The results demonstrate the potential use of DIA in augmenting data from sweetpotato herbicide trials as well as other investigations that require information about storage root size and shape responses.