The growth and development of three strawberry cultivars commonly grown in a plasticulture system were documented. Strawberry plants were harvested monthly and divided by roots, crown, leaves, flowers, and fruit and then dried in an oven. The dry matter production and resource allocation proceeded along a predictable pattern of development. The establishment phase was characterized by an active period of growth of root, crown and leaves in the fall. Through the winter, the plants underwent slow growth, ending in a transition period in the late winter/early spring when resources were allocated to both vegetative and reproductive growth. In the spring, all plant parts received significantly increased allocation of, or redistribution of, resources. Cultivars of California origin, `Chandler' and `Camarosa', displayed similar trends in yield, dry matter production, seasonal resource allocation, and growth analysis variables throughout the season. `Sweet Charlie', a cultivar from Florida, showed lower dry matter accumulation and relative growth rate in the spring, higher harvest index and lower yield than the California cultivars.