697 Promotion and Marketing Strategies: Keep Them Coming Back For More

in HortScience
Author: Carol A. Miles1
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  • 1 Washington State Univ. Cooperative Extension, 360 NW North St., Chehalis, WA 98532

New foods have been introduced to the North American populations from many world cultures in both planned and unplanned situations. Success of such crops will depend on the acceptance of the consumers. Growers and retailers must educate customers about these new crops in order to ensure that the customer comes back for more. The different strategies that can be used successfully in the process of education, marketing, and promotion, including developing recipe cards, brochures, newspaper and magazine press releases, and talks and presentations to local and regional groups, will be discussed.

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