Using herbs for medicinal purposes, ornamentals, and landscape plantings has increased significantly. Propagating from seeds is considered the most-efficient method of producing medicinal plants for commercial production. Among the herb seeds the purple coneflower (Echinacea angustifolia) was found difficult to germinate. Laboratory studies were conducted to: 1) determine optimum temperature from a temperature range 15 to 30 °C for seed germination; 2) determine effects of 5 10, 20, and 30 days of stratification at 5 and 10 °C in darkness on germination; and 3) determine effects of priming in the dark for 1, 3, 6, and 9 days with 0.1 M KNO3 and biostimulants at optimum temperature to enhance early emergence and final germination. Germination was enhanced from 45% in untreated seeds to 81% in seeds treated with either 50 ppm GA4/7 or 100 ppm ethephon at 24 °C. Final germination was 81% under daylight conditions when seeds were stratified in dark at 10 °C for 30 days over nonstratified seeds (13%). Priming seeds in 0.1 M KNO3 for 3 days significantly enhanced early germination to 70% with 100 and 150 ppm ethephon and final percent germination of 88% with either 100 ppm ethephon or 150 ppm GA4/7, while untreated control seeds resulted in 31% for same period of priming.