Production and postproduction factors were examined to evaluate effects on postproduction performance and longevity of several varieties of potted African violets, carnations, chrysanthemum, cyclamen, gerbera, Hiemalis begonia, hibiscus, hydrangea, kalanchoe, and lisianthus. Various N rates (150–600 ppm) and fertilizer termination 2 to 3 weeks prior to flowering were evaluated. Chrysanthemums, hydrangea, and lisianthus had better quality and longevity at N rates ranging from 200 to 300 ppm, while all other crops performed best at 150 ppm N. Terminating fertilizer had no effect on longevity or quality of carnation, gerbera, Hiemalis begonia, hydrangea, or kalanchoe, while chrysanthemum and cyclamen had a significant increase in longevity when terminated. Lisianthus had an increase in quality and longevity when fertilizer was continued to the end of production. Shipping at the proper bud developmental stage significantly influenced flower opening and longevity in the postharvest environment. Lisianthus and hydrangea need to have at least 75% of the buds fully opened, while carnations, chrysanthemum, cyclamen, and kalanchoe need at least 25% to 50% open. Hiemalis begonia, a very long-lasting potted plant, tolerated a range of 10% to 75% open flowers at shipping. Optimum transport temperature and transport duration varied for each crop. Generally, transporting for 3 days at 2 to 7 °C was best for carnation, chrysanthemum, and gerbera, while transporting at 7 to 12 °C was best for cyclamen, Hiemalis begonia, hydrangea, kalanchoe, and lisianthus. Hibiscus performed best when transported at 18 °C. Longevity and quality were maximized when maintained at 18 to 21 °C at 14 μmol·m–2·s–1. Differences in variety performance was a major factor in postproduction performance.