495 Public Preferences for Poinsettia Cultivars

in HortScience

More than 60 new poinsettia cultivars have been introduced in the past 3 years, and many of these have nontraditional bract color or plant form. About 75% of all poinsettias sold are red and `Freedom' represents more than 50% of the red poinsettia market in the United States In Fall 1999, 212 individuals were surveyed and asked to indicate their favorite 10 cultivars out of the 89 in a cultivar trial. The top choices were `Plum Pudding', `Winter Rose Dark Red', `Cranberry Punch', and `Monet Twilight', which were selected by 48%; 38%; 32%, and 31% of the participants, respectively. These cultivars are all nontraditional in appearance. The top red cultivars were `Freedom', `Orion', and `Red Velvet', which were selected by 27%, 26%, and 23%, respectively. The participants were then asked to rate on a 1 to 10 (most favorable) scale 15 plants that represented different poinsettia forms and colors. Five of these plants were cultivars with different shades of red that the industry easily separates. However, the participants' ratings of these were not significantly different, which indicates the shade of red in bract color may be more important to the industry than it is to the public. These results also indicate that there are strong differences in individual preferences for poinsettias. Each of the 15 plants received both high and low ratings. Also, of the participants that included `Freedom Red' in their top 10 selection, only 13% of those selected `Plum Pudding', which has purple bracts, and only 11% selected `Winter Rose Dark Red', which has a nontraditional plant form.

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