666 Trends in Floriculture Plant Breeding and the Seed Industry

in HortScience
Author: Grace R. Price1
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  • 1 PanAmerican Seed Co., 1S861 Green Road, Elburn, IL 60119

This presentation describes market demands and breeding methodologies that in combination drive development of new floriculture products. In recent years, radical shifts in the direction and pace of product innovation have taken place. New product introductions and development in petunias will be reviewed to demonstrate how breeders approach these new challenges. Parameters of product performance and selection will be discussed as these apply to the midwest, as well as to the rest of the world.

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