Growers producing new crops often do not understand how to price individual items. The prices of common container nursery stock items may be listed in monthly trade publications. Prices for fruits and vegetables fluctuate on a daily basis. A production budget for containerized specialty vegetables was adapted from one developed for ornamental nurseries, using some specific costs for field-grown vegetables. This gave a realistic way to calculate prices for individual products. Once the crops had been sold, the authors were able to validate the model by comparing actual costs with projected costs.