Consumer Perceptions of Service Quality in the Texas Retail Floral Industry

Wayne A. Becker; Bridget K. Behe; James L. Johnson; Christine D. Townsend; Kerry K. Litzenberg

doi:10.21273/HORTSCI.32.2.318

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Consumer Perceptions of Service Quality in the Texas Retail Floral Industry

Authors:

Wayne A. Becker

Wayne A. Becker101 Funchess Hall, Alabama Agricultural Experiment Station and Department of Horticulture, Auburn University, AL 36849-5408

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Bridget K. Behe

Bridget K. Behe101 Funchess Hall, Alabama Agricultural Experiment Station and Department of Horticulture, Auburn University, AL 36849-5408

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James L. Johnson

James L. Johnson101 Funchess Hall, Alabama Agricultural Experiment Station and Department of Horticulture, Auburn University, AL 36849-5408

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Christine D. Townsend

Christine D. Townsend101 Funchess Hall, Alabama Agricultural Experiment Station and Department of Horticulture, Auburn University, AL 36849-5408

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, and

Kerry K. Litzenberg

Kerry K. Litzenberg101 Funchess Hall, Alabama Agricultural Experiment Station and Department of Horticulture, Auburn University, AL 36849-5408

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Article Category:: Research Article

Online Publication Date:: Apr 1997

Page(s):: 318–323

Volume/Issue:: Volume 32: Issue 2

Copyright:: © American Society for Horticultural Science 1997

DOI:: https://doi.org/10.21273/HORTSCI.32.2.318

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Received:: 18 Oct 1995
Accepted:: 02 Jul 1996
Published-print:: 01 Apr 1997

Received:: 18 Oct 1995
Accepted:: 02 Jul 1996
Published-print:: 01 Apr 1997

Wayne A. Becker

Bridget K. Behe

James L. Johnson

Christine D. Townsend

, and

Kerry K. Litzenberg

Received:: 18 Oct 1995
Accepted:: 02 Jul 1996
Published-print:: 01 Apr 1997

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