The Shepherd's Field, a Wholesale Greenhouse Facility Development and Phased Expansion: A Case Study

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  • 1 Dept. of Horticulture, Forestry and Recreation Resources, Kansas State Univ., Manhattan, KS 66506–5506

Development of a business plan, facility development, and phased expansion for a multi-faceted horticulture operation will be discussed. The company, The Shepherd's Field, presently consists of fruit and vegetable production distributed through farmers' markets. The owner wants to expand the operation to include bedding plant production, also to be sold at farmers' markets. The objective of this project was to develop a case study for use in greenhouse management courses that would facilitate making management decisions. The present owner has limited resources available. Through researching facility and system costs, the case study will present the owner and students with choices to be made on the development and expansion of the facility. Ultimately, both the owner and students will make decisions. The process of case development will be discussed and the case presented.

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