With the current climate of consolidation in academia, maintaining viable discipline-oriented curricula requires concerted effort. In the past 8 years, the horticulture program at Texas Tech reduced the number of degree programs and faculty while it increased the course offerings available and quadrupled the enrollment in horticulture courses. This increase in productivity and program security came about through the efforts of the College and the Department. The designation of the Introductory Horticulture course as a core curriculum lab science elective dramatically raised enrollment. The introduction of horticulture as a minor within the College and across the University resulted in many of the horticulture courses being accessed by students previously not reached. In addition, efforts to create articulation agreements with and actively recruit students from 2- year institutions are beginning to show some success. The greatest future impact appears to be in the creation of mutually beneficial distance education alliances with other 2- and 4-year institutions. Areas of continued concern include balancing faculty teaching and research loads, frequency of upper level course offerings, and identifying large classroom facilities during peek hours. Support facility space utilization, pressing time constraints and “faculty burn-out” are also current problem areas associated with increased faculty productivity levels.