Effects of photosynthetic photon flux (PPF) and temperature on quantitative axillary budbreak and elongation of pinched chrysanthemum [Dendranthema ×grandiflorum (Ramat.) Kitamura] plants were studied in three experiments. In Expt. 1, 12 commercial cultivars were compared under fall and spring environmental conditions. Spring increases in lateral shoot counts were attributable to increased PPF and air temperature. Cultivars varied from 0 to 12 lateral branches per pinched plant and by as much as 60% between seasons. There was a linear relationship between lateral branches >5 cm at 3 weeks after pinching and final branch count (y = 0.407 + 0.914(x), r2 = 0.92). In Expt. 2, air was at 20 or 25C and the root zone was maintained at 5, 0, or –5C relative to air temperature. With air at 20C, lateral branch counts (3 weeks after pinch) declined by ≤50% with the medium at 15C relative to 25C. At 25C, lateral branch count was lower with medium at 30C than at 20C. Cultivars differed in their response to the treatments. Experiment 3 compared the interactions among temperature, PPF, and cultivar on lateral branch count. Depending on cultivar, the count increased the higher the PPF between 400 and 1400 μmol·m–2·s–1. Air temperature had no effect on lateral branch count. PPF had a stronger effect on lateral branch count than air temperature, and cultivars differed in their response.