Most horticultural students at Fort Valley State College (1890 land grant college) have little or no background in aspects of horticultural marketing. We offer a course in Marketing Technology to address this lack of background in horticultural marketing. In this course, students learn how to obtain a business license and a tax number. The significance of financial planning is stressed through practice. Students learn the strategies involved in merchandising and pricing, the proper display techniques, and the importance of advertising. Field-trips to local horticultural businesses allow for students to interact with professionals in horticulture. Students are required to do reports on each field-trip taken in the course.