Homestead and organic farming systems are the main sources of commodities sold at farmers' markets in Hawaii. Consumers are attracted because the products are generally accepted as safe and of premium nutritional quality. Markets were frequented by many groups, including senior citizens. Two models were studied in urban and rural Hawaii, respectively, to determine the support systems that make then function properly with special attention to the postharvest technology component of operations. Innovative preparation, presentation, and display methods were observed for bananas, ethnic vegetables, and herbs. Homestead and organic farmers work in the mornings and strict use of shade is significant in maintaining freshness from produce temperature standpoint. Hawaiian fresh produce distribution models that emphasize grower participation as found in this study could rapidly expand the horticultural industry and reduce postharvest losses significantly if adopted by developing countries.