Four strawberry (Fragaria ×ananassa, Duch.) cultivars were grown in a winter strawberry fruiting study using the annual hill cultural system and polyethylene-mulched beds during two seasons. Plants were set on 15, 30, 45, and 60 cm in row-plant spacing with two rows per bed spaced at 45 cm. Increasing plant density in the fruiting field generally increased early fruit yield and sometimes total fruit yield during two seasons. Yields of cull fruit were also increased with increased plant density. Daughter plant production decreased with increased plant density. Growers should consider planting costs, fruit rot, and harvesting problems when selecting the plant density for fruit production.