`Prize' and `Gloria' azaleas were budded at 29C day/24C night without growth regulators. Dormant-budded plants were held at 2, 7, 13, or 18C for 0, 0.5, 1, 2, 4, 6, 8, or 10 weeks and then forced in walk-in growth chambers (29C day/24C night). A model was developed to describe the effect of cooling temperature and duration on days to marketability (eight open flowers) and percent of buds showing color. Holding at temperatures below 7C, increases days to marketability up to 7 days. Extended cooling (beyond 6 weeks) at temperatures <7C increases percent of buds showing color. Extended holding at temperatures >7C decreases buds in color due to development of bypass shoots during cooling and increased bud abortion. Plants not receiving a cool-treatment or cooled for <2 weeks do not flower uniformly. Furthermore, the percentage of plants reaching marketability dramatically decreases for plants held longer than 6 weeks at temperatures >7C. Both cultivars show similar trends, but `Gloria' has greater variability.