Hamelia patens Jacq. (Texas firebush) is a long-day plant for flower initiation and flower development; however, flower development is more sensitive to photoperiod than is flower initiation. The critical photoperiod for flower development at 25C is between 12 and 16 hours. Flowering was delayed under low light conditions, and plant dry weight was heavier and flowering time was earlier for plants grown at a constant 25 or 30C than at 20C. A greenhouse environment with a 16-hour photoperiod and moderately high temperature (25C) would be appropriate for production of H. patens.