A variety of Hameliapatens (firebush) explants (nodal and internodal segments, leaf blade pieces, floral buds, shoot tips) were cultured on Murashige and Skoog's revised medium containing various concentrations of 2,4-D and kinetin. Embryogenic callus was produced only from shoot-tip explants placed on media containing 2,4-D or 2,4-D plus kinetin. None of the other explants produced embryogenic callus. Somatic embryogenesis from callus was greatest on media containing both 2, 4-D and kinetin. Direct somatic embryogenesis was observed on the roots of callus-derived primary embryos maintained on media containing 2,4-D or 2,4-D plus kinetin. Conversion of somatic embryos into plantlets only occurred on media containing 2,4-D, kinetin and activated charcoal.