An interdisciplinary approach had been developed to examine the production, economic, and marketing feasibility of new crops. The methodology requires the determination of yield potential and product quality, construction of production budgets, and completion of marketing window analyses. Potential for integration of new crops into the existing farm enterprise is assessed using linear programing techniques that consider labor and equipment constraints, crop rotations and best management practices. Risk analyses consider yield, production costs, and price of both new and traditional crops. By using this method, broccoli has been identified as a potential new crop for eastern Virginia, with labor requirements and slush ice availability being the major constraints to integration into vegetable production in this area.