Factors affecting the greenhouse propagation of firebush (Hamelia patens) by leafy stem cuttings during winter were studied. Without bottom heat (BH), mid-day rooting medium temperature was 22 ± 3 C. About half of the auxin-treated cuttings without BH rooted. Maintaining the rooting medium at 29-39 C increased rooting for auxin-treated cuttings to 96-100% and increased root length and visual rating scores several-fold. Rooting percentage, root length, and visual ratings were consistently high in perlite and low in peat. Stem-tip cuttings and sub-terminal stem segment cuttings with basal stem diameters of 3-5 mm rooted slightly better than stem segment cuttings with basal diameters of 6-8 mm. Stem-tip cuttings not treated with auxin but with BH had rooting percentages of 81-86%. Treatment of stem-tip cuttings with auxin generally yielded 90% rooting or above. Despite this, plants grown from auxin-treated cuttings were indistinguishable from plants grown from non-treated cuttings 2 months after the rooting period. Of the variables studied, BH had the most dramatic effect on rooting of firebush cuttings during winter months.