CONSUMER MARKETING PREFERENCES OF NURSERY STOCK

in HortScience
View More View Less
  • 1 Department of Horticulture, Kansas State University, Manhattan, Ks 66506-4002

The main purpose of this study was to determine consumer preferences as influenced by type of packaging, size of container, and price when purchasing ornamental plants. From February to May 1991 over 1000 questionnaires were completed through personal on site interviews conducted at Flower/Garden shows and Garden Centers.

Forty one percent of participants preferred to purchase their trees as balled in burlap form and 47% chose to buy their shrubs in containers. Shoppers purchased 60% of their nursery plants from Garden Centers followed by 22% at discount outlets such as K-mart.

The most important factors in purchasing nursery stock were the price and quality of the plants followed by its size. Packing was an important factor but ranked much lower than price and quality.

If the inline PDF is not rendering correctly, you can download the PDF file here.

All Time Past Year Past 30 Days
Abstract Views 0 0 0
Full Text Views 38 11 1
PDF Downloads 43 17 1