Interest in native plant species for general landscape planting, mitigation of environmental impact and ecological restoration plantings continues to expand with public awareness of environmental quality. An expanding area of opportunity exists for the landscape horticulture industry to supply non-traditional plant materials to support landscape planting with native species. To capitalize on the opportunity, horticulture and landscape architecture students and practitioners must become knowledgeable of species native to their region. Video is a useful medium for increasing such knowledge. This presentation will review the development, production, distribution and content of six video programs that survey the native herbaceous flora of Indiana prairies and woodlands. Each program is less than 30 minutes in length, to facilitate classroom use and presentation in broadcast formats. Botanically correct nomenclature is presented graphically as each species is introduced. The narration includes botanical, ecological and horticultural information, but emphasizes plant lore to increase interest for general audiences and provide memory clues for those attempting to learn the plants. This project, supported by the Indiana Association of Nurserymen, provides a good example of how horticultural industries can become leaders as the public expands its demand for improved environmental quality.