Before writing your horticulture article for a popular publication, consider your target audience and your purpose. If you know who your readers are and what you want them to be able to do after reading your information, you can choose, limit, and treat your topic suitably. While writing, strive for accuracy, brevity and clarity. Extension-type articles and publications succeed with a lively, conversational tone. After writing, review your draft and get feedback from others. Revise accordingly. Although you are the subject matter authority, your editor is the communication specialist. Rely on your editor to help you reach your communication goal.