Timing and severity of pruning in a 30-year-old commercial `McFarlin' cranberry (Vaccinium macrocarpon Ait.) bed were studied. Treatments in 1989 and 1990 consisted of early or late pruning and heavy, moderate, light, or no pruning. Yield component data were collected in Fall 1989 and 1990, just before harvest. Time of pruning did not affect yield components. In 1989, the unpruned and lightly pruned vines had a higher total plant fresh weight, fewer berries, higher berry yield, longer and more fruiting uprights, and fewer nonfruiting uprights (U,) compared with moderately or heavily pruned vines. Average length of UN and anthocyanin content of berries in 1989 were not influenced by pruning. In 1990, the effects of pruning severity were similar to 1989. In 1990, unpruned vines had a lower percent fruit set and berries contained less anthocyanin than pruned vines. Annual pruning with conventional systems in use decreases yield.